Handbook Of Research On Consumption, Media, And Popular...

Main
Society, Politics & Philosophy - Journalism, Media
Handbook Of Research On Consumption,...

Handbook Of Research On Consumption, Media, And Popular Culture In The Global Age

Name: Handbook Of Research On Consumption, Media, And Popular Culture In The Global Age
ISBN: 9781522584926

Ozlen Ozgen

0 / 0

0 comments

이 책이 얼마나 마음에 드셨습니까?

파일의 품질이 어떻습니까?

책의 품질을 평가하시려면 책을 다운로드하시기 바랍니다

다운로드된 파일들의 품질이 어떻습니까?

The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.

카테고리:

Society, Politics & Philosophy - Journalism, Media

년:

2019

출판사:

IGI Global

언어:

english

페이지:

480

ISBN 10:

1522584927